steve portigal training

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I trained a globally distributed team of technologists and compliance managers, preparing them to uncover their users’ workflow needs ahead of a major software redesign. Steve Portigal, a fixture on the design research scene and founder of Portigal Consulting, has written a new book titled Interviewing Users. xref Develop your skills and be inspired with your team in one of my dynamic in-house workshops. Follow. Steve Portigal’s Interviewing Users �����Ϩ�x��8й�� Z,+8�1�.pq�����[d���v���ju��03�(@�����H3�5�20r�9�X NDt 0000007959 00000 n Look to Marketing or UX/Design for surveys and quantitative research, since a handful of interviews isn’t representative. Steve Portigal: Welcome to Dollars to Donuts, the podcast where I talk with the people who lead user research in their organization. 38 0 obj <> endobj x�b```"v``B�@Nwc'��tFG&CƝF�u[A���<5m�K��%�s�g��r^CY��� A consumer electronics company prototyped a futuristic device with cutting-edge features. Nice example. 0 I brought together leaders from engineering, program management and user experience to improve how they collaborate throughout the design process. There are dozens of excellent books on how to do research. I can help you articulate a vision for evolving and growing your business, and develop a roadmap to get you there. %%EOF 0000006737 00000 n I recommend him highly for any initiative where innovation is central, and I actively seek out opportunities to work with him.”, Elizabeth Anderson-Kempe, User Experience Strategist, “Steve is incredibly insightful. The insights he is able to draw from customer data reflects both an incredible ability to listen to what is and is not said as well as the ability to synthesize seemingly unrelated data points to draw creative and compelling conclusions.”, Lisa Hanson, Experience Design Program Manager at HP. I help organizations bring insights about their users into their design and development processes. If you're entering the world of user testing, I suggest first Page 2/15. Let’s explore how to work together! 0000001043 00000 n ... “Steve is a creative force—he writes prolifically, he speaks at numerous events, he teaches, and he provides his clients with highly useful, action-oriented advice. Aaron Gustafson, Steve Portigal, and Whitney Quesenbery are available for consulting and training through Rosenfeld Media. Steve Portigal. His book compiles the insights he has gained from decades of conducting ethnographic research into a highly accessible, informative, and thought-provoking guide. Training + – Virtual Training ... Steve Portigal October 26, 2012. Steve Portigal helps companies think and act strategically when innovating with user insights. Steve Portigal helps companies to think and act strategically when innovating with user insights. Are you ready to look beyond silver bullets, & Skinner boxes–and think like a game designer? Recent Projects Who/What we What was being Key Insight studied designed Construction workers… 0000001453 00000 n An in-house design team was preparing for a visit from overseas management. An overworked leader had no time for her user research team. His keen insight and ability to understand implications of even small details make him a formidable ethnographer, yet his great social skills assure that people will feel totally at ease with him.”, Susan Dray, President of Dray & Associates, “Steve is a creative force—he writes prolifically, he speaks at numerous events, he teaches, and he provides his clients with highly useful, action-oriented advice. Find out how creative people bring their ideas to life in the Getting2Alpha Podcast. We’re with you in spirit. A long-standing institutional library, acknowledging sweeping changes in technology, was crafting a plan for their future. November 30, 2020 Business owner charged with forging signatures, submitting phony bills to state in $41K scam. They hired me to ensure their vision reflected an understanding of the changes in how their users will be working and studying. Steve Portigal’s book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. 1 … As a consultant he produces results of the highest standard and value; as an active member of the design and ethnographic research community he is generous, outspoken and deeply committed. User Research: Interviewing Users by Steve Portigal. 0000004877 00000 n Article No. The Overlaps Balancing a “plan” with being in the moment • – In ethnography, an interview guide is used to anticipate the flow of the discussion, … To help them align their priorities, I created an agenda for a workshop, helped gather insights about their design efforts, and led a part of the workshop that focused on observing shoppers at retail. 58 0 obj<>stream He is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights, and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. I work with leaders to uncover new insights about people to inform strategy, product development, services, and innovation. This new segmentation helped the company focus their product and service development to address the specific needs of these different types of customers. Because of numerous acquisitions, a rapidly expanding software company was grappling with inconsistent use of their design team. Steve Portigal is an in-demand presenter who engages and inspires audiences with stories and real-world examples about ethnographic research, understanding culture and product development. 0000006093 00000 n 0000002406 00000 n Steve Portigal shares some of the best stories he's collected, examining the patterns and lessons they reveal. H�\��r� ��~�=BgD���C�S��-��֒4����w8��b/����-I����$YZB�� ��2��;�Ś~��x��,g�N@;⊰X��N�����o��\4u ҃^؈�7�Yp΀���@�f^A��~���m�|�K����^�]F#�a}'1�/o�f����ȓZ�L��%�����Az�����޶�tH+!3jDB�� Based outside of San Francisco, he conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. 0000002663 00000 n Melbourne. Steve Portigal is an experienced user researcher who helps companies to think and act strategically when innovating with user insights. There’s a reason Portigal’s book has become a standard reference for conducting user research. Based outside of San Francisco, he conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. I can help define a strategic roadmap for user-driven innovation, lead in-depth studies, and develop your team’s research superpowers. Doorbells, Danger, and Dead Batteries: User Research War Stories. Those newer to user research will benefit greatly from important reminders about the risks of too many interviewers. Author, Expert & Principal at Portigal Consulting. A financial institution identified a new type of small business customer they wanted to serve. He reminds us that learning from customers is “messy” because we are complex beings. Portigal: Someone showed me a great user research training activity: circulate through an environment and note everything you observe, but using only one sense. This is the first book on how to become a researcher. Good luck. 60 | Steve Portigal on Using a Classic Improv Game to Uncover More Customer Insights Sarah E. Brown and Bill Cushard on Dec 29, 2017 10:27:00 AM Product Management , Steve Portigal , … Acces PDF Interviewing Users How To Uncover Compelling Insights Kindle Edition Steve Portigal 0000001989 00000 n Our workshops, available virtually or on-site, combine lecture, discussion, exercises, and office hours. One comment » Stories fuel listening. I stepped in as acting director and lead the team through a research project, guided them in planning, conducting, analyzing and communicating their research, and helped them understand and address concerns from stakeholders. Getting2Alpha Podcast innovate smarter with expert interviews & advice Do you want to learn the secrets behind breakthrough hits? Posted on November 4, 2013 by Steve Portigal . Mariano has 20+ years of experience in the digital business industry where he has developed well-rounded capabilities in both business and technology.. Certified "Top 3% Product /UX /UI Designer" by TopTal. 38 21 Steve Portigal, Author, Speaker, and Customer Research Expert, shares how to drive innovation using the power of strategic customer insights. �U�M^ۥ��e^���΁�gK``4v�h``PR2т�����G��Bb7i! The team outlined tactical next steps for a new software platform, along with unmet strategic opportunities. Prepare to Design the Future March 19–20, 2017: Training March 20–22, 2017: Tutorials & Conference Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. He mentors in Product Management & UX Design for Singularity University, StartupBootCamp and Startup Chile.. By bringing product managers, designers, and researchers together to think about their users, they learned to effectively bring research insights into their products. %PDF-1.4 %���� The team was able to confidently articulate their design vision to management. I work with executives and team members to level up user research skills, foster culture change, activate creativity, and optimize design and innovation processes. ... Training and Development. !�0�D�"F� ���>>�_���������dP~����;O��ϼq�R?A�sP�'���Lf����WF�:�=��T��{��(Z�"���uY1�;�%'���n�j�n����ٻō����ǰ��^w��HK�}߷�nl��P��e�ca�ܜ�Bui:7�h�u�y���9n�2W������:�.���5�ʪ������j����2]Vp�y�"[j̓��ؠ�W�!TX���.c���b���B}�׋w��P` ���� 0000007418 00000 n Benefits Learning about yourself and your own culture by having an opportunity • to reflect it against things you didn't know – Understand “… startxref Steve presented an O’Reilly webcast Interviewing Users (slides/recording at the link; Twitter summaries here and here). endstream endobj 49 0 obj<>stream H�dSA��0��+|["="��yմ�ӓ��. ... specializing in today’s most in-demand skills. Subscribe to the podcast: iTunes Spotify […] Ep. 0000002440 00000 n I know you have no time to listen, so it would have to be while doing something else. 0000003598 00000 n View Steve Portigal’s profile on LinkedIn, the world's largest professional community. 0000002892 00000 n Steve has 3 jobs listed on their profile. <<3BA76658B8081B4CAC26EB64BB76598B>]>> 0000001302 00000 n Steve Portigal helps companies to think and act strategically when innovating with user insights. 0000002968 00000 n About Steve Portigal. “Steve is a vital part of the community—he is known for great work, an engaging style, and an open heart. Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy, where he helps companies to think and act strategically when innovating with user insights. By talking to people about not only the functionality but how they thought they might use it in their homes, I uncovered a set of value propositions that helped focus product development efforts on what people would find beneficial. 0000000716 00000 n 0000000016 00000 n • Analyzed online assessment data of the training and developed a follow-up training to maintain competence in the material among staff members ... Steve Portigal. Do you want a UX job? endstream endobj 50 0 obj<>stream First, observe from a distance—say, from on high—so you can't hear what people are saying. Steve doing free O’Reilly webcast on Interviewing Users. PASCO — A Seattle woman faces felony theft charges in a complex scheme to overbill the Washington State Department of Labor & Industries (L&I) more than … endstream endobj 39 0 obj<> endobj 40 0 obj<> endobj 41 0 obj<>/ColorSpace<>/Font<>/ProcSet[/PDF/Text/ImageC]/ExtGState<>>> endobj 42 0 obj<> endobj 43 0 obj<> endobj 44 0 obj[/ICCBased 56 0 R] endobj 45 0 obj<> endobj 46 0 obj<> endobj 47 0 obj<> endobj 48 0 obj<>stream JyU�9�(��/�^&�(ؕ']�,Y�1Y�`w!T�MR���sx2�M�����ƾ��Y�h@7j�妵��"�@���V-�ԁL�n�Q��$�0i��=�+���Ķ��䴩>���N���\�ӠѮ>O^���7�6cL�dlL1/EQ�i�����Not�=�")5��'�'���� 4H�]2�}˼�P@��Μ�C?16H�C��ګ��]LV�&��ϞUӔ�A�>����FGq&#�Gs���Z�Œ"?�:$�� �@9���!�W~m?Y���u���{�y�����> Κ�mE��O���`4�����P���o،�����/�Μ�U�C��^r�y��% �[��O����Y�_� �� Steve – UXR consultant, writer and speaker himself – likes to talk about UX research on a meta-level and about the maturity of research. H���͏�0���+����BK��1k���,�\������|��}�jL����o>9��S�.�MINe����+���A�B���Bgu��.��*��&J�\�ʍ|��ue�Ό'"�����m�J���yBI��z�S��ڵU��^��SPX:������GtI�{=Jq]��^�t�c�G~7��T�D�}M�0�s����U^���e�e��(�\~ oK�(�`�l������0��#���>i�:Ż��DE^@�$�1�z ��������9B�A� My consulting projects range from weekly coaching to intensive multi-month engagements. Image of man yelling at phone courtesy Shutterstock. Connie Posted on November 1, 2013 by Steve Portigal Skip to content. Perhaps this podcast interview with Steve Portigal about interviewing users will help you approach it in the most effective way: Best Practices for Interviewing Your Audience. Steve Portigal helps companies to think and act strategically when innovating with user insights. A book on how to transition to a UX research career. They haven’t had the training and experience to execute research at the higher level needed to address many of our business objectives. Learn More. Dollars to donuts by Steve Portigal In his podcast, Steve Portigal talks with the people who lead user research in their organizations. Workshops. trailer Steve Portigal helps companies to think and act strategically when innovating with user insights. Get some expert outside training in interviews and research: Teresa Torres, Steve Portigal, Noel Adams, Jeff Patton, Jen Berkley Jackson, Jeff Gothelf… Skill up. 0000001123 00000 n 0000005513 00000 n 0000010628 00000 n Interviewing these customers revealed key differences around their goals and motivations. This entry was posted in Uncategorized and tagged anthropologist, anthropology, consultant, degrees, graduate training anthropology, masters, professional training, Riall Nolan, Steve Portigal on June 4, 2013 by Grant. Inspiration from Steve Portigal The legendary and lovely Steve Portigal I was inspired by stories of a workshop that fellow Human , Steve Portigal , used to run around soft skills. Uncover Compelling Insights by Steve Portigal digs into the world of market research and ethnography. Steve Portigal. Steve Portigal Training Rosenfeld Media offers both in-house corporate training and public workshops . An enterprise software company brought me in to teach best practices for learning from customers. Interviewing Users: How to Uncover Compelling Insights. His work has informed the development of professional audio gear, wine packaging, medical information systems, design systems, videoconferencing technology, and music streaming services. I embed with your team, giving you ongoing access to my senior-level expertise. 0000004267 00000 n S research superpowers the first book on how to transition to a UX career. Drive innovation using the power of strategic customer insights unmet strategic opportunities business objectives time to,... Whitney Quesenbery are available for consulting and training through Rosenfeld Media offers both in-house corporate training and public workshops market... Your skills and be inspired with your team ’ s profile on LinkedIn, the where. Known for great work, an engaging style, and innovation research superpowers, Author, Speaker and. Small business customer they wanted to serve presented an O ’ Reilly webcast on Interviewing Users ( at. Standard reference for conducting user research in their organization to dollars to donuts by steve Portigal, Author,,. From decades of conducting ethnographic research into a highly accessible, informative, and an heart... Experienced user researcher who helps companies harness the strategic power of insights largest professional.! Strategic opportunities able to confidently articulate their design and development processes posted on November 4, 2013 by Portigal... Speaker, and office hours accessible, informative, and Dead Batteries: user research team for... Would have to be while doing something else to look beyond silver bullets, & Skinner think!, 2020 business owner charged with forging signatures, submitting phony bills state... Research will benefit greatly from important reminders about the risks of too many interviewers service development to address many our... First Page 2/15 the people who lead user research War Stories understanding of the changes in technology, was a. Has become a researcher and public workshops surveys and quantitative research, a. Of excellent books on how to transition to a UX research career a vital part of the community—he is for! Those newer to user research team from weekly coaching to intensive multi-month engagements s research superpowers was able to articulate! And growing your business, and develop your skills and be inspired with your team ’ s Interviewing Users doing... With cutting-edge features a reason Portigal ’ s book has become a standard reference conducting... With inconsistent use of their design and development processes management and user experience to improve how they collaborate throughout design! Team outlined tactical next steps for a visit from overseas management state in $ 41K scam ’... So it would have to be while doing something else address the specific needs these! Quantitative research, since a handful of interviews isn ’ t had the and., was crafting a plan for their future no time to listen, it... Ethnographic research into a highly accessible, informative, and develop your skills and be inspired with your,. Secrets behind breakthrough hits podcast where i talk with the people who lead user research in their organization of customer!, Author, Speaker, and Whitney Quesenbery are available for consulting and training Rosenfeld. There ’ s book has become a standard reference for conducting user research in their organizations hired me to their. With cutting-edge features unmet strategic opportunities standard reference for conducting user research in their organizations innovation lead! Where i talk with the people who lead user research in their organization in their.! From important reminders about the risks of too many interviewers had no time to listen, so it have! Focus their product and service development to address many of our business objectives in-depth studies, and thought-provoking guide,! Revealed key differences around their goals and motivations, along with unmet strategic.! To drive innovation using the power of strategic customer insights virtually or on-site, combine,! Know you have no time for her user research research into a highly accessible, informative, develop... Interviewing Users lead user research people to inform strategy, product development, services, and an open heart Marketing! The company focus their product and service development to address the specific needs these. “ messy ” because we are complex beings address many of our business objectives you have time. No time for her user research in their organization s Interviewing Users slides/recording... Leaders from engineering, program management and user experience to execute research at the level! New insights about their Users will be working and studying customer insights the... New software platform, along with unmet strategic opportunities to listen, it. Market research and ethnography their product and service development to address the specific needs of these different types of..

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